Notes on what works.
Short pieces on PLG, AI-native growth, and the unglamorous mechanics that move products forward.
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The AI Trust Gap: Why Traditional Onboarding Fails AI Products
The first session of an AI product is not a tour. It is a trial. The user is deciding whether the model is worth their attention, and most onboarding flows answer the wrong question.
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The Compound Effect of Small Funnel Fixes
Growth teams chase 10% wins and miss the ones that compound. A 5% lift in 3 places does more for ARR than a single redesign, and it ships in a week.
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Metrics That Move Teams, Not Just Dashboards
Most product dashboards measure what is easy to count. The metrics that actually change behavior are the ones a PM, designer, and R&D lead can argue about in the same room.